Pastas R Us - Strategic Analysis & Recommendations

Author: Arend Pryor | Created: 09/22/2021

Details: Sharing content created as part of pursuing my MBA degree

Assignment Details:

Draft a statistical report with the following sections:

Section 1: Scope and Descriptive Statistics

• State the report’s objective.

• Discuss the nature of the current database. What variables were analyzed?

• Summarize your descriptive statistics findings from Part 1. Use a table and insert appropriate graphs.

Section 2: Analysis

Using Microsoft Excel, create scatter plots and display the regression equations for the following pairs of variables:

• BachDeg% versus Sales/SqFt

• MedIncome versus Sales/SqFt

• MedAge versus Sales/SqFt

• LoyaltyCard(%) versus SalesGrowth(%)

Include the scatter plots in your report and for each, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship), and determine what can be concluded from these relationships.

Section 3: Recommendations and Implementation

• Based on your findings above, assess which expansion criteria seem to be more effective. Is there any expansion criterion that could be changed or eliminated? If so, which one and why?

• Based on your findings above, does it appear as if the loyalty card is positively correlated with sales growth? Would you recommend changing this marketing strategy?

• Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)

Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: would you use survey/samples or census data?)

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Click here to view a pdf copy of the report. Thanks